TOM WHIPPLE | WEEKEND ESSAY

Google changed the world but search is on for the next big hit

Twenty-five years ago, two student drop-outs hit on a new way of organising the world’s information. Google is a trillion-dollar business but new revolutionaries are snapping at its heels

Tom Whipple
The Times

At 4.13pm yesterday, at an IP address in central London, I typed the words “Lionesses”, “Coming” and “Home” on my computer. Then, to use a verb that did not exist 25 years ago, I “googled” them. Yesterday, almost certainly, you too will have googled something. Possibly, you even typed the same words. Eighty-five per cent of searches are not original; mine certainly wasn’t. Probably you didn’t think about what happened next, in the milliseconds that followed. Probably, you didn’t think about this quotidian miracle that has changed the world.

Those words, converted to 1s and 0s, whizzed out of London, past the M25 and under the sea. When they emerged from the subterranean mass of cables of information fizzing in all directions, they found themselves