Basics

Knowing the basics of communication will help develop and protect the credibility of a nuclear science or technology organization. A clear communication policy also supports operational and regulatory efforts to protect public health and safety. Having a plan offers a reliable way to build trust among stakeholders and others.

Audiences for nuclear programmes represent many diverse interests. The academic discipline of risk communication offers an important research basis for proven practices to help reach these varied stakeholders. From dealing with different points of view and anticipating concerns to building strong relationships, the benefits of communication give organizations many reasons to build their capacity for outreach.

Positive relationships with stakeholders produce positive results. Experience shows that organizations that communicate in ongoing and predictable ways offer transparency and build trust. The benefits of science and its applications become harder to convey if communities only learn about nuclear science and technology when problems occur.