Hear tips and insights on how to create a stand-out speaking proposal that will energise your audience and secure you a speaking slot at SXSW 2023
SXSW is nine months away and the UK Advertising Exports Group (UKAEG) wants to encourage UK advertising and marketing services companies to enter the official SXSW community proposal platform PanelPicker® for the 2023 event.
Hear tips and insights on how to create a different speaking proposal that will surprise and delight the judging panel. This will put you in the best position to earn a slot at the world-famous festival next March.
We will also provide companies an opportunity to learn more about our 2023 trade mission programme run by the Department for International Trade in partnership with the UKAEG.
Speakers
- Jon Burkhart, Keynote Speaker & Author
- Aisling Conlon, International Trade Director, UK Advertising
This will be followed by a dedicated boot camp programme for UKAEG member companies. www.ukaeg.com
Jon Burkhart is best known for being an award-winning international keynote speaker, strategist and author of Newsjacking. Through his consultancy TBC Global, he helps brands rethink the way they do business, so they stand out with a more impactful story.
In his consulting, he’s helped thousands of leaders at all levels solve problems in surprising ways that lead to growth. In his workshops, he uses his Constant Curiosity framework to solve marketing, company culture and customer experience problems.
Over the last decade, Jon’s traveled to 26 countries, inspiring clients like Microsoft, BMW, Deloitte, Havaianas and Salesforce to be more audacious. Also, he’s the only person in the world to speak at SXSW 10 times in 9 years, and he has served on their advisory board for 8 years.
Aisling Conlon is the International Trade Director at the Advertising Association. In her role, Aisling has developed a programme to support UK companies on their global growth journey providing opportunities to showcase their creativity, skills, and expertise.
Aisling also works closely with the Department for International Trade (DIT), developing the brand UK House which hosts trade missions around the world with the objective to provide new business opportunities in key markets such as the USA, Europe, India, Brazil, and China.
Prior to this Aisling was Head of new business at the world-renowned Institute of Practitioners in Advertising (IPA) based in the UK, and Business Development Manager at its sister organisation the Institute of Advertising Practitioners Association (IAPI) based in Dublin.
During her career Aisling has developed a postgrad dip in Advertising & Digital communication in Ireland, project managed the European Foundation Certificate and developed a new community for leaders at start-up agencies. Aisling was also the international sales rep for the IPA CPD programme to countries such as the USA, Singapore, Australia, and across Europe.
Aisling has won several awards during her twenty years in advertising including an ICAD and Shark and was instrumental in the development of the Irish advertising industries marketing campaign at Cannes Lions which was awarded Cannes Lions representatives of the year, 2014 at launch.
Aisling has hosted numerous events around the world including UK House at SXSW, The Kinsale Sharks, PHNX and the Irish Effectiveness Awards. Aisling has also spoken at global events such as SXSW, Cannes Lions, Advertising Week Europe, and the Shanghai International Advertising Festival (SHIAF).
