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06/06/2022

Gravity Media To Return To Goodwood Estate

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Gravity Media is continuing on from the broadcast of April's Goodwood Members Meeting, and is to return to the Goodwood Estate to produce its new event, Goodwoof.

Following the recent high-profile announcement of Gravity Media's five-year deal to provide end-to-end production broadcast for the Goodwood Season of motorsport events, Goodwoof marked a change of both pace and subject matter. The new showpiece, broadcast live on ITV 1, was dedicated to the positive impact dogs have on British society. It now sits proudly alongside the three motorsport events Gravity Media have been appointed to produce – the Members’ Meeting presented by Audrain Motorsport (which took place on April 9th – 10th), the Festival of Speed presented by Mastercard (June 23rd – 26th) and the Goodwood Revival (September 16th – 18th).

Hosted by The Duke of Richmond in front of the estate's famous kennels, Goodwoof is a spectacular new weekend festival dedicated to our canine companions – featuring a fantastic line-up of activities to entertain dogs and their humans: from world-class competitions with top canine athletes and wellness workshops, to behavioural and veterinary experts taking on topics from anxiety management to the secrets of your dog’s body language, there was something for all dog lovers. Celebrations of pop culture canine icons and heroes from history were paired alongside trails, treats and plenty of play to create an all-inclusive experience.

Hosted by Julia Bradbury, with the duo of Radzi Chinyanganya and vet Dr Paul Manktelow out and about sampling all the festival had to offer, Goodwoof live gave viewers a true taste of this unique event. Whether it was joining comedian Bill Bailey and Grand Design’s Kevin McCloud as they judged the inaugural Barkitecture competition, enjoying Downton Abbey’s Hugh Bonneville giving a reading at Canine Literary Corner, exploring the wellbeing workshops for dog yoga, massages and Reiki or learning more about the action sports such as Flyball, Disc Dog and Barkour – the entertainment, and puns, were nonstop.

The Goodwood partnership will see Gravity Media responsible for supplying more than 90 hours of live content across the four events, including seven days of live coverage for ITV. There will also be world feeds for international partners, dedicated digital production, exclusive partner content and fully-crafted highlights shows for domestic and international fans.

Gravity is also providing end-to-end production for the events, combining editorial expertise from some of the most highly-regarded producers in the UK, with long-established technical pedigree and innovation, such as Gravity Media’s patented live camera systems. The turnkey operation also includes full design and rebrand on the onscreen graphics, support for Goodwood’s digital content strategy and project management across all events and partner activities.

www.gravitymedia.com
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