Building and growing your audience with digital

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Applications close at midnight on 21st June.

 

This free workshop session will be focussing on connecting with audiences digitally and how fundamental it is to building your brand online, attracting new visitors and customers, and maintaining current engagement and interest with those that already follow what you do.  

 

With the COVID-19 pandemic catapulting the sector into the digital world last year, now is an ideal time for heritage organisations to harness the plethora of digital tools and platforms to build and connect with new audiences; to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, visit your site and become paying customers. 

 

In this session we will guide you through some of the fundamentals of a digital marketing strategy; from identifying your target audience(s) to exploring the best platforms to promote your heritage brand on and ways to create engaging content to grow your social media following. 

 

In this session you will learn: 

• Strategies to define your heritage organisation’s target audience(s)
• How to identify the best platforms to promote your heritage brand and reach your audience
• How to craft a content marketing plan to achieve your goals and objectives
• Tips on how to grow your social media followers 
• How to engage your audience with effective and engaging content about your organisation 

 

Please check that your are eligible:

 

You can only apply if you are a Heritage organisations that classifies under one or more of the following: Collections, Community Heritage, Landscapes and Nature, Industrial Maritime and Transport, Culture and Memories, Historic Buildings and Monuments

 

Only micro - medium sized organisations can apply. We ask that those who have a turnover of over £3 million per year do not apply.

 

There are only 25 slots available on this cohort. Not showing up means that you are taking the spot of another heritage organisation that would have needed it.