A total ban will be imposed on advertising unhealthy food online with ministers saying Covid-19 shows the need to get serious about obesity.
Although proposals to put calorie labels on pints of beer and glasses of wine were dropped, health campaigners praised “landmark” reforms that would put tight controls on the promotion of foods high in sugar, salt and fat.
Discount deals for such products will be banned, as will advertising them on television before 9pm as Boris Johnson recommits to tough action on obesity after his brush with death when he was suffering from Covid-19.
People will be rewarded with shopping vouchers for losing weight and exercising more under a “fit miles” incentive scheme to encourage healthier living.
Restaurant chains will be
