The General Election: An Opportunity For Growth in Advertising?

'All They Want is Sheba' Cat-Owners Are Told

AMV BBDO produces the latest installment of the cat food brand's "Resistance is Futile" platform

F&F Conducts the Ultimate Fit Test in summer spot

The ad from BBH London is the latest campaign within its 'Makes Fashion Sense' brand platform

Beckham and Henry Tell Football Fans 'No Walkers, No Game'

Emulating the campaign from the US, the two stars are telling football fans which crisps they'll accept while watching a game this summer

Five Reasons Why... Total Media Group has joined forces with Mediaplus

The unification showcases Total Media Group’s behavioural expertise to ambitious global brands through a scalable independent model

The General Election: An opportunity for growth in advertising?

With a General Election set to take place on July 4, advertising folks offer their views on what could be done to strengthen the UK economy

Why 'If You're Into It, It's In The V&A' Has Proven Such a Success

Following a haul of six D&AD Pencils, V&A marketer Sophie Rouse discusses the campaign

The Future of social media is…More Rebellious

From the demise of Twitter to the rise of niche communities, the time for bland, homogenised content is over says Accenture Song's head of social

The Wrong, The Weird And The Wonderful: Yan Elliott's Creative Inspirations

Weber Shandwick's new CCO on serene coastlines with a nuclear power station, Farrah Fawcett doll heads, and his father's military resilience

How Brands Should be Thinking About Pride This Year

Edelman's senior vice presidents for Brand Purpose explain that when marketing to LGBTQ+ communities - Allyship is Action and Culture is King

New Commercial Arts On Brutal Honesty And Future Aspirations

The agency's executives talk about how the business has evolved since its launch four years ago

From Catalogue to Clicks: Freemans' Journey into the Digital Age with MullenLowe UK

The brand's chief customer officer Richard Cristofoli and MullenLowe's Nicky Bullard talk about its transformation

How Britvic’s Munnawar Chishty is cracking the soft drinks category wide open

Through two humour-infused campaigns for Tango and J2O, the marketer is effectively engaging Gen Z and driving significant growth for both brands

Fighting For Fashion: Profits Plummet, Legacy Fades, Innovation Beckons

As luxury brands close and markets evolve, the fashion industry is at a crossroads. With Burberry's profits falling and fast fashion on the rise, brands must adapt to stay relevant

A little less conversation

Why use words when actions can do the job far better? A look at some genius ads that use non-verbal communication

From Bastards to Hip Hop Artists, Hideo Kojima and the Simpsons

The Or's ECDs Charlene Chandrasekaran and Dan Morris shed light on their biggest creative inspirations

Craft runs in the veins of adland - do brands need a blood transfusion?

As advertising agencies and production companies face a squeeze on budgets, and the specter of AI looms, what is the future expectation when it comes to the role of craft in creative work?

Leading Unilever's Next Gen of Marketing: Esi Eggleston Bracey

Months after revealing its new marketing leader, Unilever has been named as this year's Creative Marketer honouree at Cannes Lions

Grey London's President On The Agency's Goldilocks Effect

Conrad Persons discusses the agency's legacy, his predecessor and wanting a crack at the biggest creative opportunities