The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

COMMUNICATIONS INTERNSHIP OPPORTUNITY

/ July 9th 2021 / Matt Bourn

Communications Intern, The Advertising Association

Advertising is a pillar of the creative economy and it is a UK service export success. Sports, media, arts and culture depend on advertising as a vital source of revenue. Advertising is what makes the web free. The Advertising Association is a tripartite organisation that represents the interests of the advertisers, the agencies and the media. Its purpose is to promote responsible advertising and its value to the wider society. The Advertising Association also provides a conduit between the industry and Government, working with our members, Parliamentarians, civil servants, and other trade associations on policy issues affecting the advertising industry.

Our Communications team delivers campaigns on behalf of the UK advertising industry across a wide range of industry issues, such as the economic performance of our industry, public trust and favourability towards advertising, as well as progressive workstreams dealing with climate action and inclusion. We respond rapidly to policy announcements. We are in constant touch with journalists. It’s our job to know how the industry and the Association is being talked about in the trade press and to ensure that our pro-active agenda is being fully and accurately reported on.

We are looking to recruit an intern to support all aspects of our communications work and strategy.

This is a 3-month paid role, with the opportunity to extend. The salary will be £20,000 (pro-rata).

Why apply to this role?

We recognise that there many great companies out there but if you are a curious, self-starter and have sharp instincts this might be a great starting opportunity for a future career in communications within the UK creative industries. What you will get in return is a practical education in developing and delivering communications campaigns for the industry and exposure to our diverse network of member companies and industry leaders.

Your key responsibilities:

  • Assisting the team to monitor, analyse and communicate about the issues affecting the UK advertising industry
  • Helping to write communications materials, including newsletters and reports for the association
  • Producing presentations for the association’s team to use across a range of meetings to key stakeholders
  • Support to produce and schedule content for the association’s social media channels and for the AA’s website.
  • Tracking and reporting of communications results including the associations’ media coverage and social analytics
  • Updating and tracking the association’s contacts database across media, influencers and member contacts

Skills required:

  • Excellent proven written skills, with the ability to produce high quality and engaging written materials, including press statements
  • Ability to use social media channels with a specific focus on Twitter, LinkedIn and Instagram
  • Strong verbal skills, with the ability to communicate clearly and present with confidence to colleagues
  • Design skills to be able to lay out imagery and text in a clear, professional style across presentations and social media
  • Interest in and some understanding of the UK advertising industry across advertisers, agencies, media owners and tech companies
  • Either a degree, relevant college qualification or suitable work experience.
  • Self-motivated and eager to learn – especially when working from home.
  • The right to work in the UK.

The Advertising Association is an equal opportunities employer. We welcome applications from all individuals regardless of gender identity, age, disability, race, sexual orientation or religious views and can accommodate any special requirements for an interview.

We are operating a flexible working system due to the COVID-19 pandemic. During this time is it important for everyone to feel integrated so we’ve taken steps to provide a safe working space but we recognise everyone’s circumstances might be different and we are happy to accommodate them whatever they might be. Rest assured, our policy is continually under review taking into consideration the latest Government guidelines.

How to apply

Please submit a one-sided copy of your CV with a one-sided cover letter to AA@adassoc.org.uk by 5pm Monday 19 July.

About the Advertising Association

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. Responsible businesses understand that there is little point in an advertisement that people cannot trust. That’s why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.