Unstereotype Alliance

⚠️ Stereotypes in ads can reinforce discrimination & inequality. On this International Day Against Homophobia, Biphobia, and Transphobia we call for equality, justice, & freedom for #LGBTIQ + people. A future free from stereotypes can help build a future free from: ❌ abuse ❌ discrimination ❌ hate Read UN Women's statement ➡️ https://lnkd.in/eVX3D8Up

Progressive advertising increases ROI and drives positive social change. At the IPA (Institute of Practitioners in Advertising) Talent & Diversity Conference, Unstereotype Alliance's Sara Denby joined Unstereotype Alliance members to discuss the power of partnerships and positive portrayals. The findings: ➡️ It takes collaboration across the entire creative value chain to drive positive change at scale ➡️ Brands that articulate and deliver on the values attract & retain emerging talent ➡️ Working as a collective is more important now than ever ➡️ Make sure you are following Unstereotype Alliance to hear more on this critical topic

When you perpetuate stereotypes, you perpetuate inequality. Stereotypes are at the core of many forms of discrimination. To create a more equal world, we must unite to collectively challenge these harmful beliefs.

Eradicating stereotypes unlocks potential and drives positive social change ⬇ 🌟

Harmful stereotypes of masculinity in ads are harming young men and those around them. At today's Creative Equals RISE conference, the Head of the Unstereotype Alliance, Sara Denby, called on the advertising industry to redress masculinities, to impact brands and help drive positive social change. Here are some ways to get started: ⛔ As creatives and advertisers, reject the expected. Think about the depictions of ALL men in your content. 🗣️ Seek out new ways of showing what success can be - build in progressive and inclusive portrayals ⭐ Ensure inclusive media placements: consider where and how your content shows up. Want to be part of a more progressive advertising industry, and join our mission of a future free from stereotypes? Become a Member of the Alliance and access tools and playbooks for more progressive content. Find out more ➡️ https://lnkd.in/e2H7V2_4

🚨Happening tomorrow 🚨

At the IPA (Institute of Practitioners in Advertising)'s Talent and Diversity Conference, Unstereotype Alliance's Sara Denby will be joining a powerhouse panel exploring 'The power of partnerships and progressive portrayals'. Sara will be joined by Pranay Chandra, Head of Whiskey at Diageo and Sabrina Godden-Tuma, Global Creative Director, Vodafone for a discussion moderated by Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup. Join them at Wednesday's IPA Talent & Diversity Conference for a day of tried and tested solutions, thought provoking debates and practical insights into how to do things better: https://lnkd.in/e5PT87Yg

At this year's Global Member Summit we were inspired by experts and advocates united for a future free from stereotypes. Catch up on the key takeaways and find out what's next for the Alliance: https://lnkd.in/epVhfZ5Z Together we can eradicate harmful stereotypes and drive positive social change. Are you with us? 🗣 Christina Mallon (She/Her/Hers/Disabled) Preetesh Sewraj UN Women Sanda Ojiambo María Bulla Elda Choucair Meghan Bartley Debbie T. June Ambrose Helen James Jane Bamber Elif Shafak Carol Frazer Haynesworth, MBA Aline Santos Farhat

How do we stand up to stereotypes? Knowing what to say to challenge a stereotype can be difficult. Swipe for 3️⃣ simple steps to speaking out and standing up to stereotypes. 🛑 STOP what you're doing and take a breath. Pause before making an active choice of what to do next. 👀 SEE if the situation seems safe enough to challenge the stereotype user 🗣 SUGGEST what could be said in place of the stereotype. Focus on what has been said vs the person who said it. OR ↗️ SHIFT if the situation could turn confrontational or unsafe. Find more guidance in our Unstereotype 101 guide ➡ https://lnkd.in/dQEzMnrs

Stereotypes are all around us - 73% of people regularly witness or experience them in their daily lives. So why don't we speak out and stand up against stereotypes? If we speak out, we can shatter stereotypes. But if we say nothing, we change nothing. Our Unstereotype 101 guide contains concrete tips on how to be an upstander. ➡ www.break-stereotypes.org #SayNothingChangeNothing #UnstereotypeAlliance