Grace Blue Partnership’s Post

How important is sustainability to your employer brand? How important SHOULD it be? Join us on March 18 as we discuss this very topic. See you there!

Upcoming event and webinar this Thursday 1 February, 8.30 – Making your employer brand fit for purpose in a new era⁠ ⁠ From responsible business commitments to managing recruitment and retention, defining life in your firm is challenging. Post pandemic, your people want to know more clearly than ever before, what your brand means for them and why they should dedicate part of their career to it. And from DE&I, to purpose, ESG and beyond, there are more elements to consider than ever before.⁠ ⁠ So how do you align your commitments and create an employer brand that people want to be part of? In 2024, what are the components of an employer brand and EVP? What’s the value of values? What’s purpose, do you need one, how does it connect to ESG and how do you manage DE&I? And how does all this fit with the brand as a whole? Above all, how can you ensure everything is not only distinctive but authentic?⁠ ⁠ If you work client-side in a B2B brand team, join us.⁠ ⁠ Sign up here: https://lnkd.in/eqjxe7Dr⁠ ⁠ #brand #employerbrand #marketing

Your business won’t work without employer branding. ❌ Here's my simple question: You can invest thousands, even millions, in marketing, but if your employees don't align with your vision, your product, or your company, how can you expect customers to do the same? I really like the term that Andriy Fedoriv uses - "Be a brand father/brand mother of your business." From the very top of your C-level leadership to junior employees, make sure everyone is an integral part of your brand voice. Employees are the first ambassadors of a brand. When they resonate with the company's vision and products, their genuine enthusiasm becomes a powerful, authentic voice that reaches customers more effectively than any ad campaign. Do you agree? #EmployerBranding #BrandVoice #Leadership #MarketingStrategy #EmployeeEngagement #CompanyCulture #BrandAmbassadors