Ad Net Zero: Making Every Ad A Green Ad

Advertising Week

This podcast series will build towards the Ad Net Zero presence at Advertising Week New York in October, as industry leaders talk to Ad Net Zero Chair, Seb Munden, and Stephen Woodford, CEO of the UK’s Advertising Association, about the international ambitions for Ad Net Zero, and how we can make every ad a green ad by 2030 to help the world in its efforts tackle the climate crisis. read less
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Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change
Oct 6 2022
Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change
The advertising industry produces work that connects millions of people every single day, providing useful information on all aspects of the way we live our lives. We need to harness that power to support positive consumer behaviour change. In this episode, our host Seb Munden is joined by Jemma Gould (Vice President, Chief Sustainability Officer, … Continue reading "Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change"

Episodes

Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change
Oct 6 2022
Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change
The advertising industry produces work that connects millions of people every single day, providing useful information on all aspects of the way we live our lives. We need to harness that power to support positive consumer behaviour change. In this episode, our host Seb Munden is joined by Jemma Gould (Vice President, Chief Sustainability Officer, … Continue reading "Episode 6 – Harness Advertising’s Power to Support Consumer Behaviour Change"
Episode 5 – Curb Advertising Emissions Through Awards & From Events  
Sep 29 2022
Episode 5 – Curb Advertising Emissions Through Awards & From Events
As we return to work post-pandemic, awards and events will most likely be a combination of online and in-person. However, there are ways we can still curb emissions from advertising industry events. In this episode, our host, Seb Munden is joined by Anna Abdelnoor (CEO & Co-Founder, isla) and Rachel Aldighieri (Managing Director, DMA UK) … Continue reading "Episode 5 – Curb Advertising Emissions Through Awards & From Events  "
Episode 4 – Curbing Emissions from Media Planning & Buying
Sep 22 2022
Episode 4 – Curbing Emissions from Media Planning & Buying
In this episode, our host Seb Munden is joined by Kieley Taylor, Group M and Brian O’Kelley, Scope 3. In this discussion, they cover topics such as the importance of the carbon footprint of a global media plan, Group M’s media decarbonisation framework and how Scope 3 can help companies factor carbon emissions into every … Continue reading "Episode 4 – Curbing Emissions from Media Planning & Buying"
Episode 3 – Curbing Emissions from Advertising Production
Sep 15 2022
Episode 3 – Curbing Emissions from Advertising Production
“In this episode, Traci Dunne (APR) and Jo Fenn (AdGreen) join our host, Stephen Woodford, to discuss how we can curb emissions from advertising production. From what are the activities with the biggest impact to how AdGreen’s tools and carbon calculator can help you measure and reduce the carbon emissions of production activities.
Episode 2 – Getting Your House in Order
Sep 8 2022
Episode 2 – Getting Your House in Order
How can advertising businesses get their own houses in order on the journey to net zero?  Whether that is taking fewer flights, or evaluating your office’s energy use, Action 1 of Ad Net Zero’s action plan looks at the substantial changes you can make to reduce the emissions of your business operations.  Our host Stephen … Continue reading "Episode 2 – Getting Your House in Order"
Episode 1 – Meet Ad Net Zero
Sep 1 2022
Episode 1 – Meet Ad Net Zero
In the first episode of this podcast series, we introduce you to the world of Ad Net Zero: the advertising industry’s drive to reach net zero by 2030. Our host, Stephen Woodford, CEO of the Advertising Association, is joined by Alison Pepper, Vice President, Government Relations & Sustainability, 4A’s, for a conversation on the progress … Continue reading "Episode 1 – Meet Ad Net Zero"
Welcome to Ad Net Zero: Making Every Ad A Green Ad
Aug 23 2022
Welcome to Ad Net Zero: Making Every Ad A Green Ad
This podcast series will build towards the Ad Net Zero presence at Advertising Week New York in October, as industry leaders talkto Ad Net Zero Chair, Seb Munden, and Stephen Woodford, CEO of the UK’s Advertising Association, about the international ambitions for Ad Net Zero, and how we can make every ad a green ad … Continue reading "Welcome to Ad Net Zero: Making Every Ad A Green Ad"