Subconsciously Sustainable? Eco-Friendly Made Easy

Description:

Why don't we follow through on what we believe and say? Most people have strong environmental beliefs but often they don’t act. Why? What should we do about it?
If we understand better what connects with us subconsciously, that will help us nudge people toward both sustainable purchasing and behavior. In this talk, you’ll learn to go with your sustainable ‘gut feel’ and start speaking soft and loud to these deep-rooted desires. This in turn taps into what makes us all tick. Easily said. How do we get this done? Are there moral considerations?

Expect live audience experiments that tap into the worlds Neil & Aoife know super-well — behavioral science and sustainability for brands. You’ll leave with a better understanding of the rights and wrongs of making the right things happen.