SXSW 2023

Social Commerce - What to Learn From China

Description:

2021 had the most successful singles day of all time, and social commerce played a big part in that. With Chinese platforms such as TikTok taking the world by storm, what does the future of e-commerce look like and how important will social commerce be at home and abroad?

Related Media

Youtube Video

Other Resources / Information

https://www.jimmyrobinson.org/

Takeaways

  1. How important is social commerce
  2. Trends amongst Chinese consumers at home and abroad
  3. Platforms to prioritise in China that can lead to home market learnings

Speakers

Organizer

Jimmy Robinson, CEO-Co-Founder, PingPong Digital

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
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