SXSW 2023
Why Your Eco Lip Service is Doing us a Disservice
Description:
When you keep churning and putting your content out there what impact are you considering it has? You can keep filling the metaverse but are your standards of behaviour responsible enough when it comes to digital ethics and sustainable practices within the production of all that you churn?
Advertising is a collaborative process and each stakeholder has an opportunity to make a difference. When it comes to the production process in commercials & content, are your decisions supporting your green agenda? What choices in your roles can make a difference? Let your curiosity be satiated as we debate lived possibilities in action where our panel recognises the pain in making a stand, how to take that pain away and empower to make actionable changes that are easier than you think.
Other Resources / Information
Takeaways
- Actionable ways to bring your crew and team together in working towards your production's carbon reduction goals.
- The process of implementing a carbon budget alongside a traditional budget.
- How to align sustainable practice and digital ethics
Speakers
- Pippa Bhatt, Founding Partner, Madam Films
- Jo Fenn, Project Director, AdGreen
- Michael Kalinski, Founder, Green the Bid
- Nicola Gleeson, Managing Director/ Global Head of CTO & Engineering Experience, JP Morgan
Organizer
Pippa Bhatt, Founding Partner, Madam Films Ltd
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