Welcome new parents and parents-to-be in Herefordshire & Worcestershire!

Anya’s partnership with Herefordshire and Worcestershire LMNS has now ended. You can download the Free version of the Anya app.

Free 24/7 feeding & parenting support on your phone

That is why we created Anya, using pioneering 3D & AI technology to support breastfeeding and your early parenthood journey.

With one-to-one support from topic specialists and chat groups with other parents, Anya will provide you with round-the-clock advice and support.

Your local NHS healthcare provider, Herefordshire & Worcestershire Local Maternity & Neonatal System, has partnered with Anya to offer Premium access free of charge* for your pregnancy plus 3 months after birth.

Anya is a pioneering app that utilises cutting-edge AI and 3D technology to help you learn parenting and breastfeeding skills intuitively. Virtual support communities connect you to a close-knit support network, and the AI-powered Anya virtual supporter provides you with personalised expertise and companionship 24/7.

#AskAnya 24/7 Smart and Personalised Support

Interactive LatchAid 3D breastfeeding support tool

Pregnancy, Parenting & Breastfeeding FAQ

Interactive Expert Webinars & Drop-ins

Virtual themed and moderated Communities

Our feedback

What our happy users say

In real life, you can get a lot of information from people around that sow seeds of doubt. The Anya app provides you with that kind of alternative, compassionate, evidence-based response when you are doubting yourself. It’s like a warm hug: you are doing the right thing. quote

Put this app on your phone, it's the closest thing you're going to have to a Lactation Consultant or a peer supporter in your pocket. quote

The initial pilot has grown and developed based on the needs of the population and workforce, resulting in improved health outcome of parents and babies as well as improving the workflow of colleagues. quote

I really struggled with my baby latching and keeping him in the breast during feeds. This app and the community on the app helped me recognise that my baby had a tongue tie and reflux. Since then breastfeeding has become so much easier for us. quote

The support we’ve all been waiting for - I can’t tell you how many Google searches I did during 3am feeds in the early weeks with my son. I just didn’t know where to find the info I needed and at that time of night I couldn’t exactly call up a lactation consultant or a bf helpline. This app bridges that gap perfectly and is a great resource for all those breastfeeding and anyone who wants to support them. quote

I found it useful for loads of different reasons. The AI function was so helpful, just in the middle of the night with the 3am worries, Is the baby getting enough milk? Am I doing it right? You can’t reach out to other people at that time of night, so it was great to have instant feedback from Anya. High quality, factual information. quote

It was not only the app that sparked our interest, but also Chen's courage to share her own experiences and how this drove her ambition and resilience to create an app that empowered mothers/parents/families to be proactive in overcoming their own challenges. Anya by LatchAid's integrity and commitment to quality has enabled us to adapt and change our service model to include digital health. quote

What I like in the app is you can hear the warmth and compassion coming across the words from facilitators in the chat. They kind of encourage and support everything so sensitively. So important when you are an upset mother at 3am. quote

Anya from LatchAid Ltd. is GDPR- and DTAC-compliant. Please note that the app is designed as a parenting and lactation support tool. Any information received through the app does not amount to medical advice. All medical conditions and concerns should be referred to a medical professional.