Veeva Systems reposted this
To truly demonstrate its strategic value, medical affairs must incorporate metrics that better reflect its ultimate goal – improving patient outcomes. This will help medical further its influence, especially when it comes to decision power, budget, and strategic leadership. But how to demonstrate that value? Get started with a new medical impact model that goes beyond operational activities. Focus on measuring impact for complex areas like changing medical practice and improving patient outcomes. https://bit.ly/3QNlG2u #medicalaffairs #medicalscienceliaison #pharma