The Digital Marketing Masterclass will cover the principles of digital marketing and how to develop results focused essential skills using the right tools.
Topics covered include:
- Visitor persona analysis
- Social media
- Internationalisation
- Website discovery (SEO)
Prior to the masterclass, Stephen Whitelaw, a digital marketing expert, will review your online presence, including your website. After the masterclass, we will schedule a 45 minute 1to1 advice session at a time to suit you, when Stephen will provide useful tips and recommendations on your digital presence, including how to get your website found, increase the speed, and improve the overall user experience. The 1to1 sessions will take place virtually on the afternoon of 23 January and all day 24 January.
Feedback from participants in previous masterclasses has been extremely positive. Here are some comments from other businesses:
"Having a personalised site and social media review really homed in on what we need to do going forward to enhance our digital presence. Lots of really good pointers and ideas in the presentations too. One of the best webinars I've been part of."
"A very good insight into the evolving digital market, followed by an invaluable one-to-one with an industry expert."
"You will definitely walk away with something that will help your improve your digital presence, from small changes to more-in-depth ones."
P lease note, this workshop is offered exclusively for tourism and hospitality businesses in Aberdeen and Aberdeenshire.
Date: Tuesday 23 January
Registration opens: 9am - Tea, coffee and a chance to network
Time: 9.30 am – 12.30 pm followed by a light lunch.
Venue: The Aberdeen Altens Hotel
Followed by 1to1 session – 45 minute slots will be available on the afternoon of 23 January and all day 24 January.
Inclusion
This workshop will take place in a presentation format. There will be networking opportunities and potential for group work/break out discussions. More information on the structure of the workshop will be shared with registrants prior to the event, along with the delegate sign up list and venue accessibility. Presentation slides can be shared in advance in an accessible format upon request. WiFi will be available and log in details will be provided upon arrival at the venue. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.
