North East Adventure Tourism: Unlocking Opportunities

Adventure tourism is a growing global market and there is significant investment in this sector across the region, opening up opportunities for tourism and hospitality businesses to reach new visitors.

Join VisitAberdeenshire and North East Adventure Tourism (NEAT) for a workshop to find out more about the potential of adventure tourism in the North East of Scotland.

• Gain valuable insights from industry experts on the unique adventure tourism landscape in North East Scotland. Understand emerging trends, consumer preferences, and key growth areas, with Deirdre O’Donnell, VisitAberdeenshire’s Insights & Evaluation Manager, and Lorna Carnegie, Project Executive with Opportunity North East
• Learn from some of the agencies who are supporting the adventure sector and are delivering adventure tourism projects and campaigns. Chris Foy, VisitAberdeenshire will highlight the support, and marketing campaign activity being delivered to promote the adventure tourism offer across the region. Will Clarke, NEAT Project Manager will update on the work they are doing to increase adventure tourism in the region. David Jackson, Visit Scotland will shine a light on cycling tourism and the practical advice and resources they have developed for businesses.

• Hear real-life accounts from businesses that have thrived in the adventure tourism sector, and learn from their experiences, challenges, and successes. Chris Gibbs, Mountain Biking Guide who has operated all over the world and seen the good the bad and the ugly of hospitality making a difference to visitors. Calum Lockerbie, Bothies & Bannocks, based in Royal Deeside provides tours and outdoor experiences throughout Aberdeenshire, including a specialist adventure sports transport service.

• Enjoy a networking lunch where you can connect with other tourism businesses as well as agencies who are supporting the adventure sector

Whether you’re already established in this sector, or just want to learn more, book your place now and discover how your business can benefit from adventure tourism.

Date: Thursday 15 February

Time: 10am -1pm

Location: Banchory Lodge, Banchory, Aberdeenshire

Inclusion

This workshop will take place in a presentation format. There will be networking opportunities and potential for group work/break out discussions. More information on the structure of the workshop will be shared with registrants prior to the event, along with the delegate sign up list and venue accessibility. Presentation slides can be shared in advance in an accessible format upon request. WiFi will be available and log in details will be provided upon arrival at the venue. If there are any access requirements you would like us to be aware of, please provide details when completing your registration form. Any information given regarding personal access requirements will be used to inform access during the event. All information will be kept confidential and then securely deleted within 7 days post event.